BIZ BUZZ: BDO deemed most valuable PH bank brand
What is the most valuable bank brand in the Philippines? According to a new report from London-based global brand valuation consultancy Brand Finance, it’s BDO Unibank, with its brand value estimated at $2.5 billion, up 14 percent from last year. This means that if the country’s largest bank were to sell just its brand—excluding operations and other assets—]it would c...
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